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The Moon
Carl Runefelt — Bitcoin, Markets & Crypto Lifestyle
Global 4.24M total reach
Bitcoin & Institutional InvestingCrypto News & Market CommentaryCrypto & Personal Finance
Total Reach
4.24M
Platforms
5
Primary Platform
X
About The Moon
The Moon, fronted by Carl Runefelt, is a high-reach brand combining Bitcoin market commentary with crypto lifestyle content. With a 1.5 million follower X account, 1.3 million TikTok followers, and a large Instagram presence, Carl reaches a broad, globally diverse audience that blends investor interest with lifestyle and personal-brand appeal. His channels are well-suited for campaigns that want to pair a market message with aspirational, lifestyle-driven storytelling around Bitcoin and tokenized assets.
BitcoinLifestyleMarketsPersonal BrandRWA
Channels & Platforms
The Moon publishes across the following platforms. Follower counts are approximate public snapshots and total ~4,235,000 across all channels.
Follower counts as of September 13, 2026 — refreshed daily.
